
Britney Spears has returned to How I Met Your Mother serial. Britney had much fun the first time and she wanted to be in a another episode.

The new community is an extension of the WWE Fan Nation, and lets you view fan profiles, stay updated with wrestlers’ activity, write blogs and share pictures. Nothing out of the ordinary here–it’s your run of the mill corporate-run social network. But having already gained a bit of traction from fan groups on Facebook, MySpace and its dedicated YouTube channel, it’s clear that a centralized place for WWE fans to network could be useful.
So given WWE’s existing traction on other social and media-sharing networks, I wish that the new WWE community were integrated with all these other networks. The users are already on Facebook and MySpace, so why not pull in or push out some of the activity and sharing that’s already going on? The ability to communicate news and updates is still just as effective with an integrated, cross-network approach.
I know that corporate run social networks are considered necessary for market research, advertising and feedback mechanisms that go towards branding purposes, but as brands also embrace the commercial promotion on social networking fan pages, I’d like to see some more effective integration across the board.
Playboy.com is searching for the sexiest Girls of Olive Garden to pose for a tasty pictorial. If you’re a fan E!’s The Girls Next Door, you already know that Kendra Wilkinson is a huge fan of the Olive Garden.
“I eat so many bread sticks when I go there that I can barely move when I’m done,” the beauty says.
And just because Hugh’s hunny loves the Italian eatery so much, Playboy Magazine is offering the chain’s hottest servers the chance to appear in a sizzling pictorial for the infamous men’s mag.
Kendra will hand-pick the winners for an exclusive Girls of Olive Garden Playboy pictorial.
To be considered, you must submit the following:
At least two photos: one head shot and one full-body shot (bikini or nude)
A recent pay stub showing proof of current employment at Olive Garden
A clear and legible photocopy of a government-issued photo ID proving you are 18 or older.

Lindsay Lohan wants her father to shut up. The former Disney child star is growing tired of her Bible-thumping Pop’s routine statements to the media about every aspect of her life. In his most recent sermon to the press, Michael complained that Lindsay’s mom and manager, Dina Lohan, stole the idea for her new E! reality show from a series plot that he pitched to the network years ago. Michael is threatening to sue his wife over the reported breach.
“You know what I have to say about my father is that I just wish that he wouldn’t go and talk to the media as a parent,” Lindsay told Hollywood reporter Billy Bush during a phone interview for Billy’s new radio show “The Billy Bush Show.” “It is not attractive to me. It really upsets me, and I wish he would stop.”
Do we smell another Lohan estrangement coming on?

These days everyone is a curator. If you talk to any social media entrepreneurs, chances are they will go on and on about how their Website is all about letting people “curate” the Web, whether that’s photos, videos, or news stories. It is usually code for:”Most people are too lazy to actually produce anything, but we let them organize and remix what other people have produced.” Who doesn’t love to remix? Well, now you can actually do some real curating over the Web. The Brooklyn Museum is putting together a photography exhibit called Click, based on how people evaluate the submissions online. There was an open call for photographs of Brooklyn through March, and now through May anyone can register and vote on the entries. The photos that get the most votes will be shown in an actual exhibit this summer—when the actual curators are at the beach.



“Butt implants are the new thing, so Kim Kardashian, watch out,” Heidi Montag bellowed during her Heidiwood Clothing Line Fashion Show in Los Angeles last weekend. The Hills star wasn’t kidding when she lamented to friends that she wanted a “Jessica Biel Booty” several monts back. In late March, twenty-one year Heidi old made a top secret visit to Dr. 90210 Garth Fisher to inquire about getting butt implants. “She has no butt,” a friend of the MTV reality star tells In Touch Weekly. “She doesn’t want to have plastic surgery, but she may have no choice…She’s still insecure about her body….She doesn’t want to be as big as Jennifer Lopez, but she does want a little more booty.”

Tony Romo and Jessica Simpson are nothing more than really close “booty buddies,” at least that’s how the Dallas Cowboys quarterback sees it.
“I think Tony actually views their relationship as more of a “friends with benefits” situation than a real romance,” a Star Magazine spy says.
The reluctance of Tony’s parents to accept the bubbly Jessica as a potential daughter-in-law might also be impacting the QB’s ability to take Simpson seriously:
“Tony’s parents’ Ramiro and Joan, aren’t thrilled at all about the relationship. They think being with Jessica, who many people think of as a bit ditzy, is ruining their son’s image. Even if, by some crazy stretch of the imagination, Tony wanted to get married to Jessica, I don’t think he would ever get his parents’ blessing!”

Casey Aldridge is marrying Jamie Lynn Spears to get his hands on the pregnant seventeen year old’s financial fortune, The National Enquirer reveals. Well there’s a surprise. Casey, a teen construction worker from rural Mississippi, is seething over his future mother-in-law, Lynne Spears’, attempt to cut him out of lucrative multi million deals to sell the first photos of his unborn baby. The teen is convinced making an honest woman out of Jamie Lynn is “the only way to secure his financial future.”
How about securing your financial future by actually getting a job like everyone else?
“Casey thought the money from pictures and interviews would go for Jamie Lynn, the baby and him, but he hasn’t seen a dime. He wants to know where all the money-and all the future money-will go….He thinks the only way to do that is to marry Jamie Lynn.”
Ashlee Simpson kicks off her first ever “club tour” in support of her new “Bittersweet World” LP in the latest webisode of her virtual reality series, Pepsi Smash Presents: Being…Ashlee Simpson.

All the naysayers and unbelievers, time to eat your words! Google claimed that the US recession (ok, ok, some may not call it that, and things aren’t looking as grim as they did at one point, but the fact is the US economy still has its share of trials and tribulations ahead) doesn’t hurt them one bit, and it turns out they were right, because GOOG is currently at 535, 19% up from yesterday’s price of 449.
Of course, it’s no surprise to see Google’s shares soar up after a (good) quarterly report, but this time it’s a bit different because almost everyone (following comScore’s reports) expected Google to go down. Instead, a new wave of optimism has propelled the share into a higher orbit (note my subtle knowledge of the intricate phrases used by financial journalists). As our own Paul said, there’s still good green left in GOOG, and it continues to amaze everyone and annoy those who sold their shares expecting a further drop.
BTW, congratulations to those of you (52%) who were bullish on Google in a recent poll.

In theory, advertisers whose ads are clicked on more often will be rewarded with lower minimum bid requirements. But the past popularity of a keyword also goes into the equation, so a keyword that has been bid up in the past could also result in a higher minimum bid. So minimum bids have now become dynamic, and no single advertiser really knows what they are until they put in their bid for a specific keyword.
Already some search advertisers are complaining that their minimum bids have gone up 2X to 4X overnight. At this point, that is just anecdotal evidence. We will have to wait until the end of this quarter to see if the change has had any material impact on Yahoo’s revenues.
What is curious about this move is that it suggests that many keywords on Yahoo get bought at the minimum price, without any real competitive bidding going on. After all, if at least two advertisers are bidding for a keyword that means the minimum bid is no longer an issue. So it makes you wonder how effective Yahoo ad auction system is as a market. For a market to exist, there needs to be at least two bidders.
Conversely, the advertisers with the highest click through rates will now be in a position to buy up keywords below the point where lesser advertisers even hit their minimum bid. And that is not really a market either. For instance, if TechCrunch is awarded a minimum bid of $0.06 for the term “startup” and a Silicon Valley law firm needs to pay $0.15 for the same term (I am just making these up), TechCrunch could buy up the term all day at $0.06 if the law firm does not bid its $0.15. In that scenario, there would be even less competition than if everyone had the same minimum bid. But maybe Yahoo does not care so much about creating a market as it does about improving the quality of the ads on Yahoo search.
Any Yahoo advertisers out there seeing their prices go up? Any seeing their prices go down? Is this a good move for Yahoo ora bad one? Please share in comments.
It isn’t surprising to us that China is censoring something. A quick scroll through the story archives will find more instances of censorship than you can shake a stick at. Therefore it only comes as a mild shock that the country has gone back on it’s word to bring down the great firewall of China.
Word comes from Kenneth Tan at the Shanghaiist that “[t]wo days after Danwei reported the unblocking of Blogspot,” China has decided to block CNN. He reports that several of his readers, one at China Netcom in particular, have been getting connection reset, a tell-tale sign of China’s decision to block a site.

Kenneth theorizes that it’s a result of the recent saga of Jack Cafferty, and his perceived biased reporting on the part of CNN. In fact, the reporting isn’t particularly biased, but the commentary definitely has an anti-China bent to it. In a press conference on Tuesday, Cafferty more or less besmirched the entire country, saying ” I think they’re basically the same bunch of goons and thugs they’ve been for the last 50 years.”
CNN later issued a formal apology, but apparently, China is still not amused.
BBC, Wikipedia and Blogspot continue to be unblocked for now.
The tabloid claims the twenty-seven year old singer/actress asked for a pregnancy test after being admitted to Los Angeles’ Cedars-Sinai Medical Center with a kidney infection on March 28th.
“She felt a soreness in her lower back/kidney area. It got so bad that she had kidney spasms, which prompted her to check into the hospital,” a Star Mag mole reports.
“She was a nervous wreck. She was three weeks late and convinced she was pregnant.”
Christina Ricci’s come a long way since her day as kooky Wednesday Addams in The Addams Family film franchise. Christina, who plays a karate-loving tough girl in the new movie Speed Racer, and now she is featured on this month’s issue of Black Book Magazine-The Design Issue.
“I’m a clean freak. I get really excited when things are clean, and I love sorting stuff. I love folding laundry in front of the television.MediaScrape’s new service is updated every 30 minutes and gives users full control on the way they receive their news, from on demand through to regional loops. The company syndicates content from Reuters, AP, Canadian Press, Dogan News Agency, and others, and translates these clips into English when required. MediaScrape claims to have a distribution deal with YouTube as well.
The site has received fairly extensive positive press coverage in Canada, but there are a couple of oddities that I cant quite work out. There was no details on the investors; it’s not completely unusual that investors don’t want to be named, but usually this would be noted by the company, it wasn’t in this case. MediaScrape claim the $3.2 million is a second round, and yet when they talked to the Montreal Gazette in September 2007 when they took $1 million, they claimed the $1 million was their third round (making todays round the 4th). They claim to be a “leading online broadcast news network” and yet their traffic is so small that they aren’t being tracked by comScore, and even Alexa puts them at over 200,000; their so-called YouTube syndication deal has only netted 714 videos in 7 months, with most videos getting viewer numbers only in the low three figures. Then there’s the web site, with the cheap logo, the stolen BBC world map down the left hand side, cheapy Google logos and just a general look and feel of a site done on the cheap, not by a company with 2-4 rounds of funding who apparently leads the field in news syndication.

Rumors about the acquisition of Farecast are accurate - in a very brief blog post CEO Hugh Crean says they’ve been acquired by Microsoft.
SeattlePI, which first broke the rumor last week, says the price tag was $115 million. While the two companies are an understandable fit given their proximity and partnership over MSN Travel, SeattlePI reports that Farecast entertained multiple offers before accepting Microsoft’s.
Farecast is an airfare pricing comparision tool that also uses a predictive algorithm to recommend when you buy your ticket. So the idea is to show the user not just who has the cheapest ticket, but whether or not waiting might make sense as well. The site has also guarantees tickets at its predicted prices for an extra charge. As of this past fall, it also began helping travelers determine the fairness of hotel pricing.
The deal follows the acquisition of competitor SideStep by Kayak in December.
The basics
Obviously you’ll need a camera to get started in video; if you’re a Mac user you might have a cam built in, but if not web cam’s are fairly cheap. Alternatively people like Chris Pirillo stream from a professional video camera, but even a second hand older model can also work, for both live and recorded shows to computer. For camera effects, CamTwist for the Mac is free and fully featured with effects such as text, clocks, image overlays, Picture in Picture, and much more. Fix8 offers cartoon style overlays if animation or funny faces are more your thing.
Recording
You’ll have two ways of recording a video: local or to the web. Local could directly on to a camcorder through to Quicktime or something in-between. Quicktime Pro (between $30-$45) does the recording and it’s a quick and easy solution. To the web means recording your video directly to a website; the advantages are that you don’t have to upload it and it’s available immediately, however depending on your internet connection the recording quality can be significantly poorer than recording a video locally and uploading it. YouTube offers the direct recording option and is an obvious candidate, but the Live streaming services also allow you to record to their services and even distribute your video out to sites like YouTube later. I’ve also found that the quality of the live stream services can often be higher in recording than YouTube.
Streaming Live
Live in the newest sector in online video with venture capital being spread around a range of services. Live offers some advantages over doing recorded video alone (although they are not mutually exclusive); streaming live means you can interact with and network with your audience while creating archive footage than can be distributed later. Companies in this space include Justin.tv, Ustream.tv, Mogulus, BlogTV, Stickam and others. All of the services have strengths and weaknesses and you should explore each one, but if you haven’t got time for that I’d recommend Justin.tv or Ustream.tv. Ustream.tv is attracting the professional, higher quality streaming shows so if you want to be in that space, you’ll be well positioned. Their tool set including full video conversion makes for a solid product. Justin.tv has a slant towards a younger, Gen Y audience, and if you’re pitching more to that audience it’s the better place to be. I also found when testing both that Justin.tv was more reliable for streaming quality from outside of the United States, and at times Ustream.tv was unusable for me, even on a 14mb down, 1mb up ADSL2 connection; you wouldn’t experience this in the US however. Of the others, Mogulus has a stronger emphasis on professional video and doesn’t have the strong community yet, BlogTV has a lot of potential, and Stickam seems to be dominated by soft porn, at least when I visited it.
Distribution
I asked Chris Pirillo for some tips for this post and one of his key points was simply: “you must understand that (a) It’s all about YouTube, and (b) It’s all about YouTube.” Like it or not YouTube dominates online video today more than Google dominates search in the
United States. Other video bloggers I’ve spoken to suggest distribution to many sites, but always making sure YouTube is top of the list.

TubeMogul is one the oldest of the video distribution sites, and is simple to use and free. You upload your video to their servers, enter you user name and password for a list of sites (first time only) then press the button and off they go. TubeMogul also tracks traffic statistics from each site so you can see which videos are being watched there. An alternative service is Hey!Spread.
The other consideration in distribution is getting your video onto other devices, like iPods. The key is to provide the correct file type and feed for services such as iTunes. You can do it manually with a WordPress plugin and by making sure the file is available on your server in the correct format, or you can use Blip.tv.
We’ve covered the occasional content deal on Blip.tv but we’ve never seriously looked at their distribution platform, and it’s the reason shows like Rocketboom, Mahalo Daily and Moblogic are using Blip.tv. On top of the obvious video hosting everyone in this space provides, Blip.tv also offers distribution to external blogs (including an automatic option), the Internet Archive, de.licio.us (links), Flickr (pics from the video), Adobe Media Player, MySpace, Twitter (text alerts), Facebook, Yahoo Video, AOL Video, Akimbo, Lycos Mix, MeeVee, MeFeedia, Meebo, Blinkx, Splashcast, Pando and the most important one of all: iTunes. Blip.tv offers an iTunes subscription feed and file conversion service; users do have to manually go to the dashboard within Blip.tv and request the file conversion on a free account, but with a premium account ($8/ mth or $80/ yr) get the conversion done automatically. A premium account also has other benefits, such as priority file transcoding that in my testing made it the quickest service available (that is time from when the video was uploaded until it was ready to view).
There was an argument between Ze Frank and Rocketboom a year or two back where Ze Frank disputed Rocketboom’s viewer numbers as they were reporting 10x the traffic of Ze’s The Show. The key to Rocketboom’s success has always been distribution, and for a long time you couldn’t open a media player without seeing Rocketboom pre-loaded. Distribution is key, and combining services like TubeMogul and Blip.tv make it a lot easier.
Content
Chris Pirillo told me that the key is to make sure every video has something different, and that you should use supportive text with each video posted as Google loves text. Ultimately what you decide to create is up to you: it may be something simple like a web cam chat, or you may want to get more creative. We cant tell you what will work for you, but the easiest way to start is to get on YouTube and just see what different people are doing, you’re sure to find something to inspire you.

Technorati has been searching for a new strategy ever since it appointed CEO Richard Jalichandra last October. It was recently trying to raise an additional round of financing, and pitching venture capitalists that it could turn itself into a blog advertising network and/or even pursue a blog roll-up strategy.
The talks with Toronto-based b5media (they’re big in Canada) indicate that it is taking the blog roll-up idea more seriously than we previously thought. If the merger with b5media had gone through, Technorati would have gained a network of 340 blogs. One of the slides in the pitch deck Technorati was showing potential investors (shown above) outlines how a roll-up strategy could be combined with an ad network. Technorati would use its search engine to promote owned-and-operated blogs. It would sell ads using its own sales force instead of third-party ad networks for an “immediate 30-50% revenue bump” and sell across its network.
According to our source, the deal with b5media never went through, though, because of personality conflicts between the CEOs and a lack of transparency on Technorati’s part during due diligence. At least that is how the b5media side sees it. Prior to its dalliance with Technorati, b5media was itself trying to raise another venture round that would put a $20 million valuation on the company. But there were no takers. So b5media started talking to potential merger partners or acquirers (including at one point Federated Media Publishing). A combination with Technorati could have made both Technorati and b5media more appealing to later-stage venture investors. But now the two need to keep looking for other options before their time (and cash) runs out.

What’s the first thing Amazon does to counter the launch of Google App Engine? Makes sure its current customers are happy just where they are by providing two premium tech support packages.
AWS users can now pay for either a silver or gold level of support. Both packages offer “fast and predictable response times, an unlimited number of support cases, and personalized support from our team of developer support engineers.” The gold version takes things up a notch by also affording developers with round the clock phone support and a max 1 hour response time to urgent requests.
The silver package will cost $100 per month or $0.10 per dollar spent on monthly AWS usage, whichever is higher. The gold level is either $400 per month or $0.20 per monthly usage up to a certain charge, after which the rate declines.
Amazon hasn’t been slacking in terms of releasing new features, but we can expect that App Engine to drive even more rapid innovation from Seattle-based retail giant.


Britney and Kevin are making a serious go of rekindling their one-time love, one celebrity weekly claims. The divorced former couple are reportedly seeing a therapist.
On April 5th, the couple sat down with a therapist in Britney’s dining room for an intense talk, a Star Magazine report reads.
“Brit and Kevin spoke really openly to each other for almost two hours,” says an tabloid insider.
“They discussed some of the underlying issues that caused their marriage to fall apart. There were many tears shed. There’s still a lot to work through, but they became so much closer.”
In the cut-throat world of naked old lady calendars, it’s really the luck of the draw — or not being old/attractive enough for anyone to want one.
Having been in operation for about 4-5 months now, Amazingtunes (beta) purports to have a community of 50,000+ users, which, on its face, seems rather quaint. But given the niche that it occupies, the number is fairly impressive. The company also says that it expects the site, which it promotes as “iTunes unsigned,” to expand to “over four million (users) within 12 months.” And while we ourselves will have to take a more conservative outlook on the operation for the time being, given its youthfulness, as well as the proverbial glass ceiling that it must inevitably reach in the independent arena, the fact of the matter is that the company does indeed offer an appealing services to unsigned acts.Currently, Amazingtunes presents itself to artists as a sort of eBay for the musical crowd. Members looking distribute material, with our without cost, may do so; if artists request that their songs be available for purchase, Amazingtunes take a flat 30% commission. And with the launch of record label, created by the company’s managing director, Simon King and headed by
Scott Baker-Marflitt, the former manager of The Futureheads, Amazing Media Group is looking to market acts signed directly through its Web service. AMG also promises to maintain the fair-trade values that it says users have come to expect from Amazingtunes.
Among the first acts signed to the Amazingtunes record label are Little Comets, a post-punk ensemble who offer sample recordings on the site, as well as a psychedelic-folk band who call themselves Baleo.
Amazingtunes has also orchestrated an online competition titled ‘Sound08‘, which it promoted as a sort of battle-of-the-bands among a potpourri of unsigned artists. The winner of the inaugural event was Spokes, a group with a so-called post-rock, mini-orchestra sound. As a result of emerging the winners of the Sound08 competition, Amazingtunes says it is offering Spokes a place on stage at the music festival Rock Ness in Scotland, held June 7-8. (As of writing this summary review, Spokes has yet to be ranked as a performer at the concert.)
Jessica Simpson, drinking excessively? Star Magazine claims the buxom blonde’s bout with a kidney infection last month was the result of several months of hard partying and heavy drinking with new man Tony Romo. But Jess may be quickly learning that she doesn’t have the stuff to party with the big boys.
“She was treated for a kidney infection, a bladder infection, and a urinary tract infection…brought on by drinking an obscene amout of alcohol,” a Star tattle reveals. “She used to keep her drinks to a minimum…but Tony and his buddies really party hard, and I think they expect Jessica to keep up with them…”
Retired cum rag Jenna Jameson and saggy snatch lips appeared on The View on Thursday. Jenna is promoting her new film Zombie Strippers, which the blonde describes as having subtle “political undertones.” Yeah, we can totally see the connection between politics and a film with the word “Stripper” in the title. The film also stars A Nightmare on Elm Street’s Robert Englund. Oh how far Freddy has fallen.





